Supercharge your incentive programs with Behavior Science

Understand the science of motivation, habit formation, goal-setting to create more impactful and successful sales incentives.

Motivation is not the answer

HR leader Gaurav Patel uses the COM-B framework to explore the connection between motivation, team behavior and the missing link.

Behavior Biases for Sales Leaders: Stereotype Bias

Behavioral Economist Melina Moleskis explores the stereotype bias in the workplace, how and why it happens, and how a sales leader can beat it.

How to have a Productive Sales Huddle

Discover the benefits of daily, short meetings with your sales team and how they can keep everyone motivated and working towards common objectives.

Behavior Biases for Sales Leaders: The Curse of Knowledge

Don’t let your expertise become a stumbling block. Overcome the curse of knowledge to align your sales team to your strategic objectives.

Behavior Biases for Sales Leaders: Status Quo Bias

Learn how the Status Quo Bias can deter sales teams from change and strategies to overcome this bias and build a more productive sales team.

What Your Employees Need and Can’t Tell You: Melina Palmer

A chat with Melina Palmer on her latest book What Employees Need and Can’t Tell You and becoming a better manager with Behavior Science.

3 Tips to Transform Sales Managers into Sales Leaders

Moving from managing to leading teams requires the leader to be a coach, with a primary focus on keeping teams engaged and motivated…

How to Build a Data-Driven Sales Team for Optimal Performance

Learn how building a data-driven sales team can help businesses perform more effectively and efficiently here. Guest post by Loretta Jones, VP growth at

Behavior Biases for Sales Leaders: Framing Effect

Framing bias – what it is and how you can use it to frame performance data and set up personalized, achievable and ambitious goals.